FreeOne roof in your market, researched →

FAQ

Everything commercial roofers ask before they book.

If your question isn't here, get your market takeoff and ask it there.

Questions

Straight answers.

Who do you reach out to?

The people who pick the roofer for a commercial building in your market: property managers, building owners, business owners who own their building, and facility managers. We reach out during business hours. You say which buildings you want before we contact anyone.

What counts as a held introduction?

A held introduction is a first meeting that really happened. The person fit what you asked for. They picked a day and time. It went on your calendar. They said yes by text. And they were there when your estimator showed up or the call started. If they did not fit, we replace it free. If they did not show, we rebook or replace it free. You only pay for the ones that were held.

Our work comes from bids and relationships.

Good. This is how a relationship starts. We get your estimator in front of the person who runs the building before the job goes out to bid. We make the introduction. Your estimator builds the relationship.

We are booked out right now.

Then wait. If your estimators cannot walk more roofs, we would fill a calendar you cannot keep up with. Come back when you have room.

What does it cost?

More than a list of names. Much less than one commercial roof job. We are not the cheap choice, and here is why: we study every building, a real person reaches out, and you only pay for meetings that happened. We set the price on the first call, using your own numbers. If the math does not work for you, we will say so on that call.

What do I get besides the meeting?

Our notes. Before each meeting your estimator gets a short file: the building, the person, and why they said yes. A list gives you a name. We give you a person who is waiting to meet you, and what we learned about them.

Whose name is on the caller ID?

Yours. We use a number in your area code with your company name on it. If someone calls back, it rings where you tell us.

What happens if they don't show?

We confirm by text when we book. We remind them the day before and again that morning. If they still do not show, it does not count. We rebook or replace it free, as many times as it takes. One thing we ask: tell us within 72 hours, so we can replace it while the month is still going.

Do you just work down a list?

No. We build relationships for you with the customers you most want. We pick the buildings that fit, study each one, and a relationship builder reaches out with a real reason to talk about that building. Fewer talks, better ones. Each one is the start of a relationship.

Is it legal?

Yes. We contact businesses during business hours. We check every list against the Do Not Call lists and our own opt-out list. Your company name is on the caller ID. The compliance page has the details.

Who decides what counts as a DQ?

Your criteria sheet does. You write it before the month starts. A DQ is when the person did not fit that sheet at the time we booked: not the person who picks the roofer, outside your area, the wrong kind of building, or already your customer. These are never DQs: they did not sign, they wanted another bid, they changed their mind, or your estimator was late. Tell us which rule they missed within 72 hours. We check the recording. If you are right, we replace it free. The full list is on the guarantee page.

Where do the lists come from?

We build them for you from public building and business records: what kind of building, how big, where it is, and who runs it. You approve the plan before we contact anyone.

Who does the outreach?

A US-based relationship builder. Never offshore. They work from our notes on each building and a script we write with you. That person makes the first contact and the ones after it. Later, a reminder or a follow-up can go to our AI assistant if your relationship builder thinks it fits. The assistant always says it is an AI. Every conversation is recorded, and you can listen to any of them.

Where does AI come in?

AI does the homework: which buildings fit, who picks the roofer, and what is worth saying to them. People do the talking. A relationship builder makes the first contact with every person and the ones after it. They can hand a follow-up or a reminder to our AI assistant, and it says it is an AI at the start of every call.

How long until outreach starts?

Most times, within a week of the kickoff call. In that week we build your list and check it, set up your number, write the script with you, connect your calendar, and load the text reminders. The one thing that can slow it down is your OK on the script, so we ask for it on day three.

Do I have to sign a long contract?

No. The Pilot is paid once. It runs until your fifth introduction is held, and you owe nothing after. A desk is month to month. You or we can end it by email ten days before the next monthly charge. When you pay, you accept our client agreement. It is on this site, so you can read it first. Fees are not refunded: if a meeting does not happen, we replace it free.

Why not build this in-house?

You can, and the free manual shows you how. But you would have to hire relationship builders and a researcher, train them, manage them every week, and pay for the data and tools. And nothing is promised. When you partner with us, we run that whole branch for you. That is what you are paying for. And if a meeting did not happen, it does not count.

What if a month comes in short?

Your number is averaged per quarter, so a slow month and a strong month even out. You will see a slow month on the Friday report the week it happens, with what we are changing: the list, the script, or the hours. Our promise is on every introduction, not on the month. Each one was held, or we replace it free.

Why not just buy a list or hire a call center?

A bought name is someone who filled out a form and was sold to your rivals too. A call center sells hours and reads the same script to everyone, and the people who pick roofers stop answering. A held introduction is one person who picks the roofer for a building you want. We studied them first. They agreed to meet your estimator, said yes by text, and showed up. You get our notes too. And we partner with one commercial roofer per market, so it is never shared or sold again. That is why it costs more.

Do you work with my competitors?

No. Every desk comes with the market lock: one commercial roofer per market, first come, first served. While your desk is running, we do not work for another commercial roofer in your market. If a rival asks, we say no. The Pilot does not lock the market. Moving to a desk does.

What do I need to have ready?

A calendar, an estimator who can take the meetings, and a list of which buildings are worth walking. We build the rest.

What is the free roof?

One real building in your market whose roof is due, on one page: the building, who owns it, who picks the roofer, the roof history from the permits, why now, and the first call we would make. We build it from public records in two business days and email it to you. Nobody there has been contacted, and for thirty days we will not research that building for any other roofer. It is the same file that comes with every introduction. One per roofer, five a week.

What is a market takeoff?

It is the first call, and it is free. You measure a roof before you price it. We measure your market the same way: how many buildings fit, who picks the roofer for each one, and what that is worth to you. It takes thirty minutes on a screen share, and you can listen to real conversations. Everyone who helps decide has to be on the call. If someone is missing, we move it to another day.

Get your market takeoff.

You measure a roof before you price it. We measure your market the same way: how many buildings fit, who picks the roofer for each one, and what that is worth to you. It takes thirty minutes on a screen share.

Get your market takeoff